Meet Dr. Haya Abdalla
Most people who knew her when she was studying pharmacy did not expect her to end up here. Pageant stages came next, where composure was not optional. Then fashion management in Italy, where standards became non-negotiable. Then Dubai, inside a global pharma supply chain, where accountability is measured by what happens when something goes wrong.
She launched AA TIENDA in 2022 across the UK and UAE. She supports government, semi-government, and private sector decision-makers across the GCC managing supplier selection, cross-border sourcing, and full delivery accountability across petrochemicals, FMCG, luxury goods, furniture, and electronics. She and her team contacted over 20,000 suppliers to qualify 500. Built in Dubai as an Arab woman from the ground up. She still walks the market herself.
Before the business she was a multi-title international beauty queen who represented Egypt across Asia and the Middle East. That discipline is in every sourcing decision she makes today.






Her Unique Path
Her approach to strategic sourcing is shaped by a blend of beauty, discipline, and precision.
TIMELINE 2009–2015 Pharmacy Degree 2013 2014 2016 2019 Pageantry — Multi-title winner, showcasing Egypt on a global scale 2015–2016 Pharmacist — largest pharmacy chain in Egypt 2016–2018 Deputy Procurement Manager — food trading and construction, Dubai 2018–2021 Sanofi — multinational pharmaceutical supply chain 2021–2022 MSc in Fashion Management — Rome, Italy 2022–present Founder and CEO AA TIENDA Group, Dubai